Negotiation by the Book: Ethical Means to Winning Ends

Most people prefer to conduct their negotiations ethically, insofar as that permits success in negotiation. They fear, however, that the former may preclude the latter. The good news is that not only is it possible to win ethically but that ethical conduct is necessary for real, long-term success. So yes, you can be both virtuous and effective as a negotiator, and the focus of this book is on how to accomplish that feat.