From the minute you wake up, you start negotiating. First with yourself about how much longer you can stay in bed, which route you will take to work, and then with those around you in a personal and professional setting. The seeds of negotiation are deeply rooted in every aspect of your life—which is why it’s important to learn to negotiate effectively.
Humans tend to view negotiations like a conflict—this book will change your preconceived notions about unfavorable negotiations, recognize and help you see them in a different light. It will equip you to become more empathetic and less self-serving, all the while ensuring you get everything you want in any negotiation. It all comes down to how you play your cards—one accidental show of hand can be very costly. Grab your copy and get ready to explore the world of negotiations where every problem you could have will be addressed!