Mastering the Art of Rhetoric: A Guide to Persuasive Communication

Author: Viet-Phuong La
ISBN: 979-8-89074-615-3

Welcome to “Mastering Rhetoric: A Guide to Persuasive Communication.” This book immerses you in the art and power of rhetoric, exploring its history and practical applications. Discover how rhetoric has influenced societies throughout time, from ancient Greece and Rome to the present day.

Learn the three pillars of persuasive discourse: ethos, pathos, and logos. Uncover the secrets of tailoring your messages to connect with your audience’s values, emotions, and logic. Develop the skills to craft compelling arguments by structuring your discourse, utilizing evidence and reasoning, and incorporating captivating narratives.

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