Digital Drivers for SMEs: How To Win In Digital Space as an SME

The impact of digitization on small to medium-sized enterprises (SMEs) can be profound if organizations embrace the move to digitized business.
One report showed just how profound this impact can be with 79.7% of survey respondents seeing an increase in productivity of up to 60% in comparison to non-digitized organizations that used more traditional management and sales methods (Ikumoro & Jawad, 2019).
While it is true that organizations of all sizes and across all sectors are embracing digitization to increase reaching prospective clients, increase productivity, and improve profits, SMEs seem to be lagging. As with all economic and business changes, education is critical to implement the evolution of SMEs into the digital market. This book will explore what is needed for SMEs to successfully institute digitization.