AI in Marketing – The Ultimate Playbook –

AI in Marketing – The Ultimate Playbook

Offers a comprehensive, hands-on guide to leveraging artificial intelligence across every major facet of digital marketing. The book begins with a clear introduction to AI, breaking down the foundational concepts for marketers of all experience levels. It quickly transitions into prompt engineering, showing how to craft effective inputs to get optimal results from AI tools.
A core focus is placed on understanding the buyer’s language, teaching marketers how to mirror audience psychology in their messaging. This insight is applied to AI-powered copywriting, where readers are introduced to persuasive writing frameworks enhanced by AI.
Visual content takes center stage in the second half of the book. Readers learn how to use AI to produce engaging video ads, from scripting to final editing, and generate high-quality images for campaigns. Dedicated workflows are provided for creating both translucent and opaque product visuals, enabling realistic, AI-generated visual content with commercial impact.
The book also delves into sales conversion, guiding marketers on how to close deals using AI-optimized strategies. It concludes with a forward-looking chapter on the future of AI in marketing, equipping readers with insights into upcoming trends and innovations.
In sum, this playbook is a strategic and practical resource for modern marketers looking to maximize their performance using cutting-edge AI tools and techniques.