The Trust Lifecycle: Empowering your organization to deliver predictable and efficient B2B revenue

Selling into B2B markets is tough. It requires influencing the buying team through a complex buying journey where each member is inundated with an overload of competing messages. Relying on traditional B2B marketing techniques results in very limited engagement – typically with only one or two members. With the high volume of messages being thrown continuously at everyone, it has become extremely difficult to engage our desired prospects. Marketers need a process – scalable, repeatable, predictable, and effective – that drives opportunities in Enterprises. 

The Trust Lifecycle is a paradigm and accompanying model that enables Marketers to deliver relevant engagements led by Digital actions at scale to the entire buying team resulting in accelerated, predictable, efficient, and increased revenue. It enables Marketers to establish and build deeper relationships with each buying team member by acquiring personal information and permission to leverage this information to deliver relevant engagements that are difficult to achieve using traditional methods.